China Wealth Market Growth, Strategies and Opportunities by Radiant Insights

Summary

The Chinese private banking industry is hard to penetrate. However, wealth managers that are aware of the local make-up of the HNW market will find it to be highly profitable. Chinese HNW investors have mainly sourced their wealth through a mixture of entrepreneurship and earned income. While investors value professional advice, they are reluctant to relinquish control and tend to prefer advisory mandates. The average portfolio is heavily invested into cash and near cash-products and property, and this is not expected to change. Chinese HNW clients also show moderate to strong demand for auxiliary services, suggesting that a multi-service proposition is critical in China.

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Key Findings

- HNW entrepreneurs will prove to be lucrative, accounting for 33.6% of the local HNW population.

- Expats also represent a noteworthy proportion of the Chinese resident HNW population, accounting for 14.1%.

- HNW investors allocate an above average and growing proportion of their wealth into cash and near-cash products.

- HNW demand is particularly pronounced for advisory asset management, but technological advancements and investors' desire to manage simple investments themselves is driving demand for execution-only asset management.

- Already high demand for margin lending is forecast to increase even further, and wealth managers should ensure clients understand the risks associated with a leveraged investment strategy.

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